Seeing this picture of an old-fashioned iron and knowing in my heart that some poor pioneer woman probably used this on her hair sends a chill down my spine - and makes me practically kiss my Chi flat iron in gratitude! After all, my Chi protects my hair from damage, gives me excellent results every time, and doesn’t require the use of an ironing board or a vat of burn salve. Rejoice, fans of straight hair! The future is now, and your hair is safe from harm. Just don’t let it near the laundry room.

If there’s one thing that the Bieber phenomenon has proven, it’s that ladies love it when dudes borrow their flat irons. I mean, look at his hair! There is no way that it could be so straight and shiny on its own. No, I would wager that J.Bieb has a Chi flat iron tucked away somewhere - possibly two, in case of emergencies. Perhaps he wears it in a holster on his waist, Wild West-style, so he’s always ready to straighten lest his devoted fans catch him unawares. Has any living human even seen this kid’s natural hair texture?!

In any event, if you’re loving the Bieb, here’s how to duplicate it with the man (or boy) in your life. Step 1: Forcibly hold down said male - boyfriend, friend, little brother, or disoriented acquaintance. Make sure his hair is dry, so you don’t accidentally cook it during the straightening process. Step 2: Working in small (1″ or so) sections, straighten the hair with your Chi flat iron. Step 3: When all of the hair has been straightened, apply a shine serum. Are little girls crying at the sight of him yet? If not, you’ve done something wrong! Go back to step 1 and start all over again.

• Make sure you give your flat iron a chance to cool down completely before you put it away, and always unplug it after every use.
• If the plates become dirty (most likely from dust or product residue buildup), carefully wipe them with a soft cloth, or use a special flat iron cleaner that can be purchased at any beauty supply store. Never submerge your flat iron in water or use an abrasive cloth or cleaning substance on the plates!
• Never wrap the cord around the flat iron for storage or it will fray over time.
• Finally, if the arms become loose and unmanageable, try tightening the hinge. Just remove the cover plate and tighten the screw.

Higher end flat irons almost always come with warranties, so if you’re having a serious problem that you can’t fix on your own, don’t hesitate to contact the manufacturer and explore your options for repair or replacement. Good luck!

First, blow your hair dry - as always, it’s important to make sure your hair is free from all moisture before you begin using your heat styling tool, in order to prevent damage. You may want to add a volumizing product at this stage to give your hair a bit of extra “oomph.” Next, divide your hair into small (1-2″) sections and, using your flat iron, run it down the length of each section, turning the iron up and down as you go in order to create kinks in the hair. Don’t worry about uniformity! Remember, the casual cool of this look means that randomness is half the fun. Finish up by adding a bit of texturizing product to rough up the ends of your hair and give it even more nonchalant sophistication.

I love this look! And it’s so easy to do.

Another option is a keratin hair treatment. Keratin is a natural liquid protein, so it doesn’t carry the same stigma that chemically-based straighteners have. Plus, rather than penetrating the hair shaft, it simply coats the hair, which makes it smooth and shiny…at least in theory. Unfortunately, I’ve heard some serious keratin horror stories! After a few weeks, the softness can wear off and your hair’s texture could come back even worse than it was before - I’m talking about seriously dry, frizzy locks. I’ve also heard that hair loss is a possible side effect. Many keratin treatments use formaldehyde as one of the ingredients, which can even cause cancer. Do you think the risk is worth it when it comes to chemical straighteners, or are you a flat iron fan like me?

Jessica Simpson's straight, swingy style

So many celebrities experiment with their hair, but I think my favorite “hair chameleon” is Jessica Simpson. She never does anything terribly drastic - I guess that’s sister Ashlee’s territory! - but she does take her share of risks, and sometimes it really pays off. I suppose her most iconic “Jessica” look is long and wavy - very sexpot. But my favorite is this short, swingy, shoulder-length style from a few years ago. It’s such an easy look to recreate too! I just use my CHI flat iron to smooth out my hair in sections after I’ve dried it, make a messy, slightly off-center part, and I’m done! Pink streaks optional, of course…although I can’t say that I don’t kind of dig it! It’s a little edgy for Jess, and that’s why it works.

Make sure you don’t just buy the first one you find though. If you buy a cheap iron, you could seriously damage your hair, simply by using it regularly. Styling tools with metal plates are the absolute worst - they can really cook your hair, and even if you don’t end up frying anything, your hair is going to get super dry unless you take regular breaks from using it. That’s why I love my CHI! The ceramic plates seal the hair cuticles and make everything shiny and smooth. Anyone who is currently coveting this hairdo should go out and buy a flat iron right this second! Without my CHI flat iron, I would be totally lost! My hair would be a frizzy mess. I wonder if Jessica ever feels that way?

See how confident Beyonce looks with straight hair? That's how I feel!

Ok, ok, that is a bit of a stretch. My marriage is not on the rocks and a straightening iron can’t really be a marriage counselor. But I am telling the truth when I say that my CHI flat iron gave me a renewed confidence that helped bring in a new spark to my marriage. My hair has always been a difficult thing to deal with. My naturally curly hair tends to have a mind of its own. Some days it will look like a beautifully curled coif, but those days are few and far between. Usually it is a frizzy mess and I just throw it back in a pony tail because I don’t want to deal with it. Well, my friend let me try her CHI flat iron and I was shocked at how easily it tamed my wild hair. My hair looked sleek and beautiful and I felt sleek and beautiful. Any woman worth her salt knows that when you feel sexy, that translates and my husband certainly noticed the difference. Lets just say he had no problem with me investing in a CHI flat iron so that I could feel beautiful and confident all the time. I’m taking more of an interest in my appearance and the best part is that it doesn’t take much more time to straighten my hair than it did to make my pony tail look presentable. My husband thanks you, CHI.